> ## Documentation Index
> Fetch the complete documentation index at: https://docs.cura.so/llms.txt
> Use this file to discover all available pages before exploring further.

# How AI settings are scoped

> Some AI settings apply to your whole company, some to each branch, and some to each channel. This guide shows exactly what changes affect what — so multi-branch businesses always know where to make a change.

Some AI settings in Cura apply to your **whole company**, some to **each branch**, and some to **each channel**. Knowing which is which saves you from a common surprise: changing a setting in one place and wondering why it did (or didn't) affect another branch.

This guide maps every AI setting to its scope, so you always know where to make a change — and what that change will touch.

<Note>
  You'll see branches called **Workspaces** in settings and **Branches** in the top navigation. They're the same thing. (See [Workspaces explained](/team/workspaces-explained).)
</Note>

***

## The three levels

Think of your AI settings as living on three levels, from widest to narrowest.

* **Account-wide** — one setting for your entire company. Change it once and it applies everywhere.
* **Per-workspace (per branch)** — separate settings for each branch. What the AI *knows* lives here.
* **Per-channel (per inbox)** — separate settings for each connected channel. Whether the AI is *switched on*, and when, lives here.

## What's scoped where

| Setting                                                  | Scope         | What that means                                       |
| -------------------------------------------------------- | ------------- | ----------------------------------------------------- |
| **AI Rules** (tone and length)                           | Account-wide  | One voice for your whole company.                     |
| **Advanced AI instructions** (System Instructions)       | Account-wide  | One set of guidance for every branch.                 |
| **Knowledge Base**                                       | Per-workspace | Each branch has its own documents.                    |
| **FAQs**                                                 | Per-workspace | Each branch has its own question-and-answer pairs.    |
| **Services and prices**                                  | Per-workspace | Each branch has its own treatment list and pricing.   |
| **Workspace details** (location, timezone, contact info) | Per-workspace | Each branch has its own address and hours.            |
| **Master AI switch**                                     | Per-channel   | Turn the AI on or off for one channel at a time.      |
| **AI schedule**                                          | Per-channel   | Set the AI's working hours for one channel at a time. |

```mermaid theme={null}
flowchart TB
    A["Account<br/>Rules: tone, length,<br/>advanced instructions"] --> W["Workspace (branch)<br/>Knowledge base, FAQs,<br/>services and prices"]
    W --> C["Channel<br/>Master AI switch,<br/>active hours"]
```

## Account-wide: how the AI speaks and behaves

These settings define your AI's personality and ground rules for the **whole company**. There's one set, shared by every branch.

* **AI Rules** set the **tone** (friendly, neutral, matter-of-fact, professional, or humorous) and **length** (short, standard, or long) of every reply. See [Setting your AI's tone and length](/ai-agent/ai-tone-and-length).
* **Advanced AI instructions** are your written guidance — communication style, when to escalate, and any other directions in your own words. See [Advanced AI instructions](/ai-agent/advanced-ai-instructions).

<Note>
  Change the tone, length, or advanced instructions once and every branch picks it up. There is no separate copy per branch to keep in sync.
</Note>

## Per-workspace: what the AI knows

This is where each branch differs. The AI's *knowledge* is kept separate per workspace, so the Sukhumvit branch quotes Sukhumvit's prices and the Chiang Mai branch quotes Chiang Mai's.

* **Knowledge Base** — the documents and notes each branch has uploaded. See [Build your Knowledge Base](/ai-agent/build-your-knowledge-base).
* **FAQs** — each branch's own question-and-answer pairs. See [Adding FAQs](/ai-agent/adding-faqs).
* **Services and prices** — each branch's own treatment list, prices, and promo prices. See [Adding services and prices](/ai-agent/adding-services-and-prices).
* **Workspace details** — location, timezone, and contact details the AI shares. See [Workspace settings](/settings/workspace-settings).

When a conversation belongs to a branch, the AI answers from *that branch's* Knowledge Base, FAQs, and Services. Add a new service to one branch and only that branch's AI starts quoting it.

<Warning>
  Per-workspace settings do **not** carry over between branches. Adding an FAQ, a service, or a Knowledge Base document to one branch leaves your other branches unchanged. Each branch is set up on its own.
</Warning>

## Per-channel: whether the AI is on, and when

Switching the AI on or off — and deciding its hours — is done **per channel**, not for the whole company or the whole branch.

* **Master AI switch** turns the AI on or off for a single channel. You might let the AI handle your LINE channel while you reply to Instagram by hand. See [The Master AI switch](/ai-agent/master-ai-switch).
* **AI schedule** sets the days and hours the AI replies on that channel. Outside those hours, messages wait for your team. See [The AI schedule](/ai-agent/ai-schedule).

Both live in each channel's settings, so every channel can be different. See [Per-channel settings](/setting-up-cura/per-channel-settings).

<Tip>
  Running more than one branch? Set up the **knowledge once per branch** — its Knowledge Base, FAQs, and Services — but only touch **tone and instructions once for the whole company**. Then flip the **Master AI switch** and **AI schedule** on for each channel as you're ready to go live. That's the fastest path to launching a new branch without re-doing your AI's voice.
</Tip>

## A quick mental model

* Changing **how the AI sounds**? That's account-wide — it affects every branch.
* Changing **what the AI says about services, prices, or policies**? That's per-branch — it affects only the branch you edit.
* Changing **whether the AI answers, or when**? That's per-channel — it affects only that one channel.

***

### Related articles

* [How your AI agent works](/ai-agent/how-your-ai-agent-works)
* [Setting your AI's tone and length](/ai-agent/ai-tone-and-length)
* [Advanced AI instructions](/ai-agent/advanced-ai-instructions)
* [The Master AI switch](/ai-agent/master-ai-switch)
* [The AI schedule](/ai-agent/ai-schedule)
* [Workspaces explained](/team/workspaces-explained)