> ## Documentation Index > Fetch the complete documentation index at: https://docs.cura.so/llms.txt > Use this file to discover all available pages before exploring further. # What is Cura? > Cura is an AI employee for your business that answers every customer message, books appointments, and follows up automatically — across all your channels, around the clock. Cura is an AI employee for your business that answers every customer message, books appointments, and follows up automatically — across all your channels, around the clock. Think of Cura as a tireless front-desk teammate. It picks up every WhatsApp, LINE, Instagram, Messenger, Telegram, and website message the moment it arrives, replies instantly using everything it knows about your business, and turns interested customers into confirmed bookings — while your team focuses on the work only people can do. You stay in control the whole time, and you can step into any conversation whenever you like. *** ## Capture every message, on every channel Customers message you in a dozen places. Cura brings them all into **one Inbox**, so nothing slips through the cracks. * **Omni-channel inbox** — WhatsApp, LINE, Instagram, Messenger, Telegram, and a website chat widget, all in a single screen. * **Instant first response** — Cura replies in seconds, day or night, so a slow reply never costs you a customer. * **One contact, one history** — every conversation is tied to a customer record, so you always have the full picture. The unified Cura inbox showing conversations from several channels ## Convert leads into bookings Answering fast is only the start. Cura is built to move customers toward a booking. * **Grounded answers** — Cura responds using *your* Knowledge Base, FAQs, Services, and prices — not guesses. * **Lead qualification** — it gathers the details that matter and prioritizes the customers most ready to buy. * **Booking** — Cura checks your availability and proposes times, then creates the booking as a request for your team to confirm. ## Care for customers after the sale The relationship doesn't end at the booking. Cura keeps customers warm. * **Reminders** — automatic appointment reminders cut down no-shows. * **Follow-ups and re-engagement** — Workflows reach out at the right moment to bring customers back. * **A complete CRM** — contacts, deals, tasks, lists, and segments give you a living record of every relationship. ## You're always in control Cura is an *assistant*, not a black box. Human-in-the-loop is built into everything. * **Take over anytime** — jump into any conversation and the AI steps aside instantly. * **Smart escalation** — Cura flags conversations that need a human and hands them off. * **Schedules and switches** — run the AI only during set hours, or turn it off per conversation or per channel. The fastest way to understand Cura is to connect one channel and watch it answer a real message. Start with [Getting started with Cura](/getting-started/your-first-day). *** ### Related articles * [Getting started with Cura: your first day](/getting-started/your-first-day) * [How your AI agent works](/ai-agent/how-your-ai-agent-works) * [The Inbox explained](/inbox/the-inbox-explained)