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Cura turns customer conversations into appointment requests — without anyone leaving the chat. A customer asks “Are you free Saturday afternoon?”, and your AI checks availability, suggests a time, and submits a booking request for your team to approve. Every booking lives on the same calendar your team works from, ties back to the conversation that created it, and can trigger reminders that cut no-shows. This article explains the pieces and how they fit together.

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A booking is an appointment with a customer

Each booking in Cura is a calendar event with a start and end time, linked to the contact and the conversation it came from. That link matters: from any appointment you can jump straight back to the chat, and from any chat you can see what’s booked.
The Cura Bookings page listing upcoming appointments with their status

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Every booking has a status

A booking is always in one of four states, so you always know where things stand:
  • Confirmed — locked in. The customer is expected, and reminders will go out.
  • Unconfirmed — a request waiting on your team’s approval. Every booking the AI makes starts here.
  • Cancelled — called off after it was made.
  • Rejected — a requested time you declined.
Bookings your AI makes always arrive as unconfirmed requests. The AI never tells a customer their booking is confirmed — it says the request has been submitted and your team will approve it. Nothing is locked in until a human confirms it.

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Your AI can take bookings on its own

When your working hours, services, and availability are set up, your AI can do the whole flow inside the conversation: check whether a slot is open, propose times, and submit the booking request. You don’t have to be online for it to happen. The AI also checks for clashes — it won’t request a slot that overlaps an existing booking.
The AI only proposes times within the working hours and availability you define. If you haven’t set those up yet, it won’t guess — it’ll gather details and let a human take it from there.

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You stay in control

Bookings the AI makes aren’t out of your hands. Your team can confirm, reschedule, or cancel any appointment, and you can also create a booking manually for a walk-in or a phone call. Everything lands on the same calendar.

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Reminders reduce no-shows

For confirmed bookings linked to a contact, Cura can send automatic email reminders ahead of the appointment (24 hours and 1 hour before by default). Reminders are your simplest tool for making sure booked customers actually show up.
The fastest path to fewer no-shows is to confirm bookings promptly — only confirmed bookings get reminders. A confirmed booking with a reminder is far more likely to walk through your door than a request left waiting.